The IBMS is pleased to announce that Biomedical Science Day 2020 will take place on 11 June, as planned.
This year there are changes – stands in foyers and laboratory tours are out, and digital celebrations and communications are in.
Digital public engagement means the potential reach is limitless – and what you do and how you do it can be more creative.
Why give four people a laboratory tour when you can give your trust’s 4000 followers the same tour?
You could spend all day on a public engagement stand and only get through to a handful of people, but if you can make interesting content and get it signed off by your hospital or trust communications team, you might be able to reach a much wider audience.
Last year, over 150 hospital and university laboratories across the UK took part in celebrations, welcoming thousands of visitors to learn about the science at the heart of their healthcare. The hashtags #AtTheHeartOfHealthcare and #BiomedicalScienceDay2019 trended all throughout the day on social media, gaining an audience of over six million people.
Social media can have huge benefits for teaching, CPD, communication and promoting the profession. These days, every phone is a camera and a video recorder, and there’s always somebody in the lab with editing or Photoshop skills.
Biomedical science activities that can be done with children will be welcome and the IBMS has put together some children’s activity sheets, which are available to download from the IBMS website, along with other resources.
For more information and updates, keep an eye on ibms.org/resources/news