The IBMS has been involved in a new campaign organised by Media Planet to promote blood health awareness.
In collaboration with professional bodies, including the IBMS, Cancer Research UK and The Royal College of Pathologists, MediaPlanet promoted awareness in a print and digital campaign.
This campaign promoted new developments in research, programmes, and therapy initiatives for patients with blood- and cancer-related health issues.
Featured were two articles demonstrating the thrombosis research of IBMS Fellow and Chief Examiner in Haematology Dr Gary Moore, and the Mobile Chemotherapy Unit initiative launched by Hope for Tomorrow charity and the pathology staff at East Kent Hospitals University NHS Foundation Trust, including IBMS Fellow Catherine Lorenzen.
